CASE STUDY
Personal Branding for Brittney Elliott
of Infinity Financial Coaching
Financial Success Coach, Infinity Financial Coaching
A strategic personal branding session created to support Brittney’s brand, course launch, website, social media, and marketing with images that feel approachable, polished, and full of personality.
This personal branding photography case study features Brittney Elliott, Financial Success Coach and founder of Infinity Financial Coaching. Avy Productions created a strategic image library for her website, course launch, social media, ads, and business marketing.
THE CLIENT
A Coach. A Teacher. A Trusted Guide for Women and Their Money.
Brittney Elliott is a Financial Success Coach and the founder of Infinity Financial Coaching. Through her work, she helps women reduce money stress, build confidence in their financial decisions, create sustainable plans, and move toward financial clarity and freedom. Her website describes her work as helping clients break the paycheck-to-paycheck cycle, reduce financial stress, and build a thriving financial future.
As Brittney prepared to launch a new course and continue growing her brand, she needed more than a basic headshot. She needed a versatile image library that made her feel relatable, credible, encouraging, and established as an authority in her industry.
THE GOAL
Build Connection. Create Credibility. Support the Launch.
WEBSITE PRESENCE
Give her website polished, professional images that reflect her coaching brand.
COURSE LAUNCH
Create strong visuals to promote Brittney’s new financial training and course content.
SOCIAL MEDIA MARKETING
Create approachable content images for posts, ads, and online visibility.
BRAND AUTHORITY
Position Brittney as a knowledgeable, trusted financial coach for women.
THE STRATEGY
Personal, Polished, and Built for Real Marketing Use
The session was designed around the way Brittney actually needed to show up online — as a financial coach, educator, course creator, and trusted guide. We created a mix of clean portraits, expressive lifestyle images, brand-specific money visuals, and approachable marketing images she could use across multiple platforms.
Because her work centers around helping women feel more confident and less overwhelmed with money, the images needed to feel warm and accessible while still communicating expertise and professionalism. Her brand message focuses on helping clients gain clarity, confidence, and control over their money and future.
Creative Direction
We planned images that felt confident, clean, personable, and easy to use across Brittney’s marketing.
Brand Props
Money, a piggy bank, laptop, phone, and coaching-style setups helped create visuals tied directly to her financial education work.
Image Variety
We created portraits, social media content, website images, course launch visuals, and authority-building brand images.
THE IMAGE LIBRARY
A Brand Gallery Designed to Work Beyond the Website
Brittney’s final image collection gave her a flexible brand library she could use for her website, course launch, social media, paid ads, email marketing, and professional profiles. The goal was to create images that looked beautiful, but also worked strategically in real marketing pieces.
Amanda was so fun to work with, and made me feel like a model.
— BRITTNEY ELLIOTT
More From Brittney’s Branding Session
A closer look at the portraits, course visuals, financial coaching imagery, and personality-filled brand photos created for Infinity Financial Coaching.
THE EXPERIENCE
Confident, Comfortable, and Ready to Be Seen
For Brittney, the session wasn’t just about creating polished portraits. It was about helping her feel confident and comfortable in front of the camera so her personality, knowledge, and passion for helping women could come through naturally.
In Brittney's Words
Highly recommend! The whole process was smooth from start to finish. Amanda was so fun to work with, and made me feel like a model. I am very happy with my experience, and now have a wide variety of gorgeous photos to use in my business marketing. Again, I highly recommend!
Brittney Elliott
Financial Success Coach, Infinity Financial Coaching
READY TO ELEVATE YOUR BRAND?
Let’s Create Images That Support the Business You’re Building.
Whether you’re launching a course, refreshing your website, growing your personal brand, or showing up more confidently online, your images should help people understand who you are, what you do, and why they can trust you.
Serving The Villages, Ocala & Central Florida