CASE STUDY
Personal Branding for Janet Ross Brown
"Gigi"
Artist & Painter
A personal branding session created for GiGi’s Instagram presence, showcasing her artwork and the artist behind it. Photographed in her home and art studio in The Villages, Florida, the session brought together expressive portraits, paintings, and the creative surroundings that make her story personal.
This personal branding photography case study features Janet Ross Brown “GiGi,” an artist in The Villages, Florida. Avy Productions created portraits and images of her artwork and creative space for her Instagram page, helping her introduce herself and share her paintings with a wider audience.
THE CLIENT
The Artist.
The Woman Behind the Work.
Janet Ross Brown, known as “GiGi,” is a painter in The Villages, Florida. Her home and art studio offered a personal setting to photograph her alongside the paintings she wanted to share with the world.
For her Instagram presence, GiGi wanted images that introduced both her artwork and herself. Her personal branding session brought those two elements together, giving viewers a glimpse of the woman behind the paintings and the space where she works.
THE GOAL
Showcase Her Art. Introduce the Artist.
INSTAGRAM PRESENCE
Create polished images for her Instagram page, giving GiGi a cohesive way to introduce herself and share her paintings.
ARTIST PORTRAITS
Capture expressive portraits that help viewers connect with the woman behind the artwork.
ARTWORK IN CONTEXT
Photograph GiGi alongside her paintings, showing how her artwork lives within her home and creative space.
CONTENT VARIETY
Create a mix of portraits, artwork, and studio imagery to support a variety of Instagram posts.
THE STRATEGY
Planned with Purpose
Before the Camera Ever Came Out
GiGi needed photographs for Instagram that introduced her as an artist while showcasing the paintings she was ready to share. That purpose shaped the session: portraits of her, photographs alongside her artwork, and imagery in her home and art studio.
The experience was built around her work and how she planned to present it, creating a personal connection between the artist, her paintings, and her audience.
Creative Direction
Her artwork provided the starting point for the session’s visual story, with portraits designed to complement her paintings and reflect her personality.
Planning for Instagram
We focused on the images GiGi needed to introduce herself and showcase her work, giving each type of photograph a purpose on her Instagram page.
Home + Art Studio Imagery
We brought the session to GiGi’s own space, incorporating her paintings and surroundings to create photographs specific to her life and work.
THE IMAGE LIBRARY
A Personal Image Library for Her Instagram Presence
GiGi’s final image library brings together artist portraits, paintings, and photographs in her creative space. Created for her Instagram page, these images give her a cohesive way to introduce herself, showcase her artwork, and share the setting behind it.
Amanda is top notch, by far the best photographer I’ve worked with. If you are looking for a professional, prepared, creative, one of a kind photo experience, hire Amanda.
— JANET ROSS BROWN "GIGI"
More From GiGi’s Branding Session
Artist portraits, artwork, and home studio imagery created for Gigi’s Instagram presence.
THE EXPERIENCE
Thoughtfully Planned.
Seamlessly Executed.
Fully Aligned With
Her Brand.
For GiGi, the experience centered on bringing her personality and paintings into the same story. Photographing in her home and art studio allowed us to work with the colors, textures, and surroundings that are part of her everyday life as an artist.
From expressive portraits to moments at her easel, the session made room for different sides of her personality. The resulting photographs give her a personal way to show up on Instagram, inviting people to connect with both her artwork and the woman behind it.
IN PRINT
Her Art.
Her Accomplishments.
A Legacy to Hold.
GiGi’s photographs also became something she could hold. Her folio box brings together printed portraits that celebrate her as an artist and as a woman, honoring the personality, dedication, and life behind her paintings.
Alongside the images created for Instagram, these portraits offer a lasting, personal keepsake—a tangible celebration of who she is and what she has accomplished.
